- organic search traffic after the move to Webflow, in 2024
- +300%
- organic visits per month a few weeks after launch, in 2024
- +2,241
“Great experience! The Croissant team was ultra-responsive, always available to talk, and the result is flawless. Thanks for the work!”
Joachim FourquetCo-founder @ HonesContext: a WordPress site to leave, then offers and a blog to grow
2024, leaving WordPress
The firm puts tech at the service of the business of startups, large companies and investment funds. In 2024, its WordPress website no longer reflected its high-end positioning: it was slow, unpleasant to update, and its organic search potential was underused.
The Iytro agency created the identity, the copy and the mockups of the new website. Hones entrusted us with the Webflow build and the migration.
2025, offers and a blog to grow
A year later, Hones offered around fifteen services, grouped into six categories, and was feeding its blog. Its marketing lead, who ran the website, wanted to highlight the priority offers and publish without depending on a developer.
Goals: leave WordPress without losing search rankings, then publish without a developer
The migration had to:
- Give the firm a website worthy of its positioning, true to Iytro’s mockups.
- Make the website faster and better ranked, without losing what existed.
- Make content simpler to manage for the team.
The update had to:
- Highlight the priority offers and make the whole site easier to read.
- Make the blog more pleasant to read and better understood by Google.
- Move everything to components, so the team publishes on its own.
How we did it: the 2024 migration, then the 2025 update
1. A style guide before the pages (2024)
We started by turning Iytro’s mockups into a Webflow style guide: typography, colours, reusable components. With this foundation, the team can then add pages without breaking the design.
2. More than ten pages and a custom CMS (2024)
We built more than ten pages, with light animations and careful mobile display. Three collections feed the website: the team, client cases and resources (articles, white papers, guides).
3. Migration, technical SEO and training (2024)
We migrated the content from WordPress, structured headings and metadata, and worked on loading speed. Iytro prepared the content plan and the redirects. The team was then trained on Webflow: CMS, page creation, search optimisation.
4. Clearer offers (2025)
In 2025, we used Hones’s brand guidelines to design new components. We limited the homepage to six priority offers and gave each category its own icon and colour, from the menu to the pages. All offers moved to a single template, with a block the team shows or hides depending on the offer, and an FAQ for each offer.
5. A blog made to be read and found (2025)
We added category filters to the blog. Articles moved to a more readable font for long texts, with an outline, and each author got a page. We also set up structured data for Google: articles, authors and navigation.
6. Everything in components, and video training (2025)
Everything moved to Webflow components: headings, text, buttons and displayed content could be edited without touching the structure. The homepage video was served by Wistia on desktop and removed on mobile, to keep the website fast. We then trained the team with a video.
Results: +300% organic search traffic after the migration, then a team trained to publish on its own
After the 2024 migration:
- +300% organic search traffic: rankings were kept, then grown, with Iytro’s content plan and redirects.
- +2,241 organic visits per month, a few weeks after launch.
- An autonomous team on the CMS.
After the 2025 update:
- Six priority offers up front, and a single template for all of them.
- A trained team that publishes its offers, articles and pages on its own.
Updated on 1/11/2026
