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One Touch: two websites for a mobile game, from fundraising to players

One Touch is a mobile trading card game set in the world of football, first called Football Card Game. We redesigned its website at the time of its funding round, then built the One Touch website after the name change, designed to bring players to the app.

One Touch, Football Card Game logo in white on an orange background
of visitors pre-registered when the redesigned website launched, in 2025
10.73%
bounce rate on the One Touch website from July to October 2026, against 38.75% on the 2025 website
16%
“We entrusted the complete build of our website to Croissant, and the result exceeds our expectations. From the design phase to the final integration, everything was carried out with genuine attention to detail: UX/UI mockups thought through intelligently, in perfect alignment with our goals and our identity; regular and constructive exchanges throughout the process, with a real ability to listen and advise; flawless front-end integration, responsive and optimised, down to the micro-interactions; deadlines met, and even beaten, a real luxury on this kind of project. In short, a craftsman’s work, as rigorous as it is creative. I highly recommend them if you’re looking for a serious, technical and product-oriented partner.”
Guillaume Franc, CEO at One TouchGuillaume FrancCEO @ One Touch

Context: a funding round to prepare, then a name change

2025, a website to raise funds

Football Card Game is a mobile trading card game set in the world of football. In early 2025, the team was preparing its first funding round and a beta for its first players. Nicolas Anelka had joined the project.

Its WordPress website wasn’t keeping up. It showed neither the quality of the game nor its world, just as investors were about to look at it. And it had no conversion strategy to get visitors to pre-register.

2026, a new name, new goals

After the redesign, the funding round succeeded. In 2026, the game changed its name to One Touch, with a new identity created by one of the team’s partners. The website’s goal changed too: no longer to convince investors, but to bring players to the app.

The website in 20 seconds, from the homepage to mobile.

Goals: convince investors, then get people playing

The first website had to:

  • Give the game an image worthy of its funding round, for investors and players alike.
  • Get visitors to pre-register for the beta, or join the Discord.

The second had to:

  • Raise perceived value another notch, with the new One Touch identity.
  • Move visitors to the app: download and alpha access.

How we did it: the Football Card Game redesign, then the One Touch website

1. Football Card Game: a website in the game’s world

The team already had a very advanced art direction: brand guidelines, cards, gameplay videos. We kept it as it was, and staged it. The website is designed mobile first, with an immersive hero and a section dedicated to Nicolas Anelka.

Top of the Football Card Game homepage, with the heading “Une nouvelle manière de vivre le football” and player cards
The game shows on the first screen: its cards, its stadium, its promise.
Section of the Football Card Game website dedicated to Nicolas Anelka, with his player card and his quote
A name everyone knows, staged with the game’s codes.

Every section leads to pre-registration. The form comes back at the bottom of the page, with a link to the Discord for those who want to follow the project.

Pre-registration section of the Football Card Game website, with the heading “Prêt à faire partie du vestiaire ?” and a form
Pre-registration, in the language of football.

2. Webflow, two languages, migration from WordPress

We built the website on Webflow, in French and English, with components the team edits on its own. News goes through the CMS. The migration from WordPress was prepared to keep content and search rankings. Humblytics tracks pre-registrations and clicks to the Discord, and the team was trained in April 2025.

Comparison of the Football Card Game homepage before and after the redesign
From WordPress to Webflow: a game world, and a path that leads to action.

3. One Touch: wireframes for a new goal

In 2026, we started again from the homepage. The wireframes set the new path: download the game, watch the trailer, learn how to play, discover the cards.

Black and white wireframe of the One Touch homepage, with the heading “Rediscover Football” and download buttons
Download comes first, from the first screen.

4. A new design with the One Touch identity

We used the new identity to design a more immersive website: illustrated characters, cards in the spotlight, full-screen sections. The card collection becomes an argument in its own right.

Top of the One Touch homepage, with the heading “Rediscover Football”, cards and illustrated players
Download and the alpha come first. The store buttons still read “coming soon” until their links are ready.
“Built for Players Who Love the Game” section of the One Touch website, with a grid of player cards
The cards, the heart of the game, shown as a collection.

5. The full website, the domain, tracking and training

We built the whole website on Webflow: homepage, “How to play” pages, blog and author pages, in French and English. We migrated the website to its new domain, onetouch.football. We set up Humblytics tracking, and the team was trained in July 2026 to publish on its own.

Results: 10.73% pre-registrations at launch, then a bounce rate cut by half

With the redesigned website:

  • 10.73% of visitors pre-registered at launch, in 2025.
  • A successful funding round after the redesign.
  • An autonomous team on Webflow.

With the second, from July to October 2026:

  • 16% bounce rate, against 38.75% on the Football Card Game website from April 2025 to February 2026.
  • A full website in French and English, on the new domain.
  • A trained team that can publish its news and pages on its own.

Updated on 1/11/2026

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