WhatsAppBook a call

Fairlyne: giving a travel SaaS an image that matches its funding round

Fairlyne builds a platform for reselling services, designed for transport and hospitality companies. We redesigned its website: audience-based architecture, visual identity, design and build.

Fairlyne logo on a blue background
raised before the redesign, after a successful pilot with OUIGO
$3M
verticals (airlines, rail, hospitality), each with its own colour
3
“The Croissant team was remarkably professional from the first day to the last.”
Morgan Guérin, CMO at FairlyneMorgan GuérinCMO @ Fairlyne

Context: a $3M raise, a website that didn’t show it

In 2024, Fairlyne ran a successful first pilot with OUIGO and raised $3M. The company wanted to mark its press launch with a website to match.

Its website wasn’t keeping up. It spoke to airlines, rail operators and hotels all at once, with no path for each. And its image was out of step with a company that had just won over OUIGO.

The website in 20 seconds, from the mockup to mobile.

Goals: a credible image, a clear message for each audience

The redesign had three goals:

  • Structure the site by audience: airlines, rail and hospitality.
  • Guide every visitor to the content that matters to them, in a few clicks.
  • Give Fairlyne the image of a major SaaS, with an identity of its own.

How we did it: from architecture to launch

1. Navigation by audience

We started with a workshop with the team. The aim: a navigation where each audience quickly finds its way in. The sitemap brings out the pages that matter: products, news, blog and guides.

Fairlyne sitemap, with the sections of each page
Every page has a role before it is designed.

2. Wireframes to validate the paths

Before the design, we laid out every page as a wireframe. The team validated the order of content and the paths, without being distracted by colours.

Black and white wireframes of the Fairlyne website pages
Paths are validated in black and white, before any visual choice.

3. An identity with one colour per world

We created a complete style guide: typefaces, a main palette, then one colour per world. Blue for airlines, purple for rail, green for hospitality. Visitors know at once which world they are in.

Fairlyne colour palette: main colours, then a range for airlines, rail and hospitality
One colour per audience: the cue shows before you even read.

4. Components designed for Fairlyne

We designed the site’s components: buttons and their states, icons drawn for each world. They give the site its signature and stay consistent from page to page.

Buttons in their four states and icons for the Fairlyne website
The same building blocks in every world, in its own colour.

5. Desktop and mobile mockups, then the WordPress build

We designed mockups for the site’s ten or so pages, on desktop and mobile. Then we built the site on WordPress.

Mockup of the top of the Fairlyne homepage, with the promise “Unlocking Resale for travel”
A short promise and the product shown on the first screen.

Results: a complete identity, a cue for each audience

In three months, from June to August 2024:

  • A complete identity: style guide, one colour per vertical, components designed for Fairlyne.
  • A path for each audience: airlines, rail and hospitality each have their entry point and colour.
  • Ten or so pages designed and built, on desktop and mobile.

In 2026, the Fairlyne website is still organised by world.

Updated on 1/11/2026

Available to start this month

Ready to put your website to work

A 30-minute call with Nathan, the founder.

Book a call

5/5 on Google (38 reviews)

This website uses cookies and similar trackers to measure its audience and improve your visit. They are only set with your consent. All the details are in our privacy policy.