- conversion rate on contact forms three months after launch: a larger share of visitors asks to be contacted
- +4.69%
- custom illustrations, adaptable for the website and social media
- 20+
“Top quality support! Nathan and Lucas are very responsive service providers, attentive to their clients’ needs. The development process of our website was very smooth, and all this at an unbeatable price. We really enjoyed working with Croissant and we will call on them again for any future project!”
Alexandre StevensFounder @ Stalx ServicesContext: a firm getting structured, then offers to sell online
2024, from a landing page to a real website
The firm specialises in Power BI and Microsoft Fabric. It works with three audiences: CEOs, CIOs and CFOs. In 2024, it was getting structured and growing. Its Webflow website was a single landing page, which did not present each service or each audience.
The Momentum agency, Stalx’s marketing partner, wrote the copy, set the sitemap and the SEO strategy, and recommended us for the rest: design, illustrations and Webflow development.
2025 and 2026, growing the website
In 2025, Stalx was preparing ready-to-use Power BI integrations that connect its dashboards to management software. The firm wanted to present and sell them from its website, with their prices. In 2026, it entrusted us with a new homepage.
Goals: speak to each audience, then present integrations with their prices
The redesign had to:
- Present each service and each audience: CEOs, CIOs, CFOs.
- Give the firm a richer identity, built on its logo and colour.
- Bring in contact requests.
The evolutions had to:
- Present and sell the integrations, with their prices.
- Make the homepage easier to read.
- Manage everything from the CMS, in reusable blocks, so a change in one place applies everywhere.
How we did it: the 2024 redesign, then two evolutions
1. One colour per audience (2024)
We enriched the existing identity: the logo and main colour stay, and each audience gets its own colour, purple for CEOs, green for CIOs, blue for CFOs. Visitors spot the pages meant for them right away. More than twenty custom illustrations support the pages, and can be adapted for social media.
2. From wireframes to mockups (2024)
A CEO, a CIO and a CFO don’t ask the same questions. So the wireframes set a path for each audience, in iterations with Momentum and Stalx. Desktop and mobile mockups followed, with a complete style guide.
3. Webflow development and training (late 2024 to January 2025)
We cleaned up the old Webflow website, built the designs in Webflow, set up technical SEO and the redirect plan. The team was trained on the CMS, with a video guide, to publish its guides and case studies on its own. The website went live in January 2025.
4. An Integrations section to sell online (October 2025)
We added an “Integrations” section to the menu, between services and resources. Each integration got its own sales page: what it brings, what it includes, its prices. The integrations index was prepared in the CMS, hidden while there were only a few.
On the homepage, the card grid, felt to be too busy, made way for a simple grid of four blocks. The menu and newsletter became reusable blocks, and visit tracking moved to Webflow Analytics.
5. A clearer homepage (April 2026)
In 2026, we reworked the homepage so it shows what the firm produces before describing it: a dashboard on the first screen, then the move from Excel to Power BI, the team, testimonials, and a section comparing custom services with ready-to-use solutions. The mobile version was fine-tuned in June 2026.
Results: +4.69% contact form conversion, then a client who comes back
After the redesign:
- +4.69% conversion rate on contact forms, three months after launch: a larger share of visitors asks to be contacted.
- A trained team that publishes its guides and case studies on its own.
Then:
- Two evolution projects, in October 2025 and April 2026.
- Integrations presented with their prices, each on its own sales page.
Updated on 1/11/2026
